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In 2014 I was nearly $1million in debt, but by the beginning of 2017 I had two multi-million dollar companies to my name. You may assume my change in fortunes was down to “hustling” and a big push in marketing and sales, but the truth goes much deeper than this.
You see, I stopped doing what I had always done, and instead focussed on the six pillars of business success that seperate those at the top of their game from everyone else.
If you want to take your own success to the next level in 2018, you need to do the same — and it takes a lot more than ‘hustling’ or a fancy marketing funnel. Which I imagine goes against a lot of the advice you hear, because most people assume if you work harder than everyone else, you will succeed.
This is NOT the case. It takes commitment to six specific pillars of business success to help someone become a truly successful entrepreneur. Without these it’s hard to have a business, let alone one you will scale to seven-figures and beyond.
In fact, without these six pillars of business success all you have is a “hustle” that keeps you in the six-figure-hamster wheel. So if you want to evolve to the next level in 2018, listen up and take charge of these six pillars of business success:
When it comes to marketing, you need automated lead generation. Without this your business relies solely on you and your team, but this isn’t a business because a business is a system.
Your job as an entrepreneur is to build this system, so it provides value to those you serve in a variety of ways.
Without an automated system like this in place, you will never escape the ‘Six-Figure Hamster Wheel’. So as you focus on your marketing in 2018, don’t just focus on bringing in new leads… focus on creating a system that will bring them in while you sleep (and work on your next big project).
Likewise, if you don’t have a sales process that automatically lets you sell to those you attract through your marketing, you make it almost impossible to generate meaningful revenue and profit.
This once again forces you to hustle and spend all your resources on each sale, which means your business is reliant on you. Again, this is not a business (at least not one you can scale to seven-figures and above).
In the same way you need a marketing system that brings leads in each day, you need a sales process that turns them into customers. Depending on what you sell, you may not be able to automate this entire sales process.
But until you have it working seamlessly on autopilot, you will never scale to the next level.
Of course, none of this works if you are the only person in your business. No matter what it is you’re selling, you need a team of people to make these systems work.
If you’re an entrepreneur working sixteen-hour-days, it’s a clear sign to not only build a team, but also a set of operational processes that allow your sales and marketing to work for you.
Without these systems in place — and the ‘right’ team of people running them — you don’t have a scalable business. You’ll remain in ‘hustle mode’ and never build the business you desire.
As good as your marketing, sales and operations may be, it means little if you don’t have your finances in order (and know what your revenue, profit, and cash flow looks like at all times).
I see many entrepreneurs talk about having a million-dollar business, but this is no more than ego if their business isn’t turning over a solid profit. This is how I ended up nearly one-million-dollars in debt, because I was good at making money, but I lost sight of my bottom line (spending more than I brought in).
This makes growing your business an almost impossible task, and severely limits the impact you can have now and in the future.
5: Customer Delivery
Above all, it vital you actually deliver great results that have a massive impact on those you serve.
When it comes to placing your marketing and sales on autopilot, the best way to achieve this is to have an army of raving fans who do the hard work for you.
The problem is, the only way to build this army is to deliver great results time and time again.
Customer retention is the best way to keep your costs down, period. But as you grow and scale your business, operations and processes, it’s easy to lose control of what you’ve built, which ends up having a negative impact on those you serve.
So as you may have noticed, all five of these pillars feed into one another, which brings us to arguably the most important pillar of all…
Your mindset determines everything in your business (and everyone you come in contact with: your team, customers, and partners).
If you’re not upgrading your mindset on a daily basis, you limit your ability to scale your business. A scarcity mindset keeps you in the six-figure-hamster wheel, always competing and doubting how much impact you can create.
Mindset affects the decisions you do and don’t make, which prevents you from building the processes and systems that allow you to evolve to the next level.
Combined, these six-pillars of business success allow you to scale from six-figures-to-seven (and beyond). So as important as marketing and sales is, it means little in the long term if you don’t take control and upgrade all six of these pillars.
And right now you can take a significant step in the right direction by doing this quick exercise:
- Take out a pen and notepad, and write a header for each of these six pillars…
- Under each, make a note of every single risk and problem you currently face…
This simple exercise lets you see what your current issues are, and once you know this, it’s often easy for you to fix.
But this is a problem because most people are stuck in “hustle mode” and have no idea what it is wrong in the first place. In 2018, put an end to this. Your job as an entrepreneur is to find these problems and then… fix them!