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I talking about finding and using your unfair advantage often.
I think it’s important.
People can replicate your offer, your product, your service… but they cannot replicate you.
There are certain things that may you, you. And there are certain things that make your business unique to every other. This is your unfair advantage, it’s so important you use it on today’s hyper competitive online world.
The problem is, how do you find it?
Well a good place to start is your weaknesses, which I know sounds strange. Surely your unfair advantage is all about your strengths and skillset. It is, kind of… but you don’t always appreciate what you are good at until you know what you aren’t good at.
I explain this more in today’s video, so be sure to check it out.
But to overview real quick, it surrounds how you frame your outlook.
As people, we always compare ourselves to others. You beat yourself up over what you don’t have, instead of enjoying what you do. You obsess over your weaknesses and magnify them, instead of focussing on your strengths and amplifying them.
And so long as you do this, you’ll hold yourself back.
The fact is you are not good at everything, but that shouldn’t detract from what you are good at. We all have our shortcomings, and growing up I had more than most:
- I was not smart
- I had dyslexia
- I had short and long term memory deficits
- I was colour blind
- I couldn’t read until I was around eleven-years-old (I learned to code before I could read)
If I tried to turn these weaknesses into strengths, I would be miserable today. I am not an academic. I never was and I never will be. But these weaknesses helped me hone in on what I am good at, which has lead me understand and unleash my own unfair advantage.
If you want to find your own, your weaknesses, failures and mistakes are a good place to start. I dive deeper in this video, so watch it now and be sure to share your thoughts.
And once you have, please Subscribe + Like + Comment on Youtube. It will help us reach more people, meaning more people unearthing and unleashing their own unfair advantage so we can make this world a better place to live in 🙂
Oh… and if you want to go deeper into this sort of mindset and what it takes to level-up your success, you may enjoy reading this guide I created for you. It shows you how to go from 6-7 figures the RIGHT way, and is a must read for anyone ready to step up 😉