There are times when it’s critical to step back in order to move
forward.
I was on the phone with one of my Accelerator clients this morning.
I’m helping her go from $2.5M to $10M over the next few years.
In every business that has massive shifts.
No matter if it’s from $10K to $50K/month…
or $2.5M to $10M/year…
Momentum will require massive changes that will for a period of time
feel like you’re going backwards.
In this business, it’s going to require an entirely new way of
using marketing & sales that hasn’t been used up to this point.
Further, it’s going to require a large amount of investment and a lower
profitability for the short-term in order to gain enough momentum for
the rest of the business.
I’ve also seen this time and time again in my business.
Going into 2021, I knew that I wanted to spend more time on the
investment and advisory side of what I do.
That meant that my short-term revenue and profit would be lower because
what I’m spending my time inside of wouldn’t profit me until 2023-2025.
However, when we are clear and have focus on what we want in the future.
We understand the market and the short and long-term investments?
It’s much easier to mentality adapt to this “seemed” slowed momentum.
Because sometimes it means…
a lower profit margin…
less revenue…
less clients…
spending more money…
or simply put…
Exponential results require non-linear investment.
Rarely do I see a business go from
$500K to $1M to $1.5M to $2M on a year-by-year…
I see…
$500K
$600K
$700K
$1.5M
$3.8M…
You get the picture…
This goes back to “seasons”…
I talk about it… a lot.
There’s a season for everything.
And remembering that momentum doesn’t have to be linear…
is one of the most powerful things you can remember as an Entrepreneur.
Further…
If you correlate short-term revenue and profit to momentum…
Instead of seeing the big picture…
You might be “fighting” yourself over pennies…
When the real “riches” pass you by 😉
- Scott