Scott’s Thoughts

Go back… to go ahead… *The Truth on Scaling*

There are times when it’s critical to step back in order to move
forward.

I was on the phone with one of my Accelerator clients this morning.
I’m helping her go from $2.5M to $10M over the next few years.

In every business that has massive shifts.
No matter if it’s from $10K to $50K/month…
or $2.5M to $10M/year…

Momentum will require massive changes that will for a period of time
feel like you’re going backwards.

In this business, it’s going to require an entirely new way of
using marketing & sales that hasn’t been used up to this point.

Further, it’s going to require a large amount of investment and a lower
profitability for the short-term in order to gain enough momentum for
the rest of the business.

I’ve also seen this time and time again in my business.
Going into 2021, I knew that I wanted to spend more time on the
investment and advisory side of what I do.

That meant that my short-term revenue and profit would be lower because
what I’m spending my time inside of wouldn’t profit me until 2023-2025.

However, when we are clear and have focus on what we want in the future.

We understand the market and the short and long-term investments?

It’s much easier to mentality adapt to this “seemed” slowed momentum.

Because sometimes it means…
a lower profit margin…
less revenue…
less clients…
spending more money…

or simply put…

Exponential results require non-linear investment.

Rarely do I see a business go from
$500K to $1M to $1.5M to $2M on a year-by-year…

I see…
$500K
$600K
$700K
$1.5M
$3.8M…

You get the picture…

This goes back to “seasons”…
I talk about it… a lot.

There’s a season for everything.
And remembering that momentum doesn’t have to be linear…
is one of the most powerful things you can remember as an Entrepreneur.

Further…
If you correlate short-term revenue and profit to momentum…

Instead of seeing the big picture…
You might be “fighting” yourself over pennies…
When the real “riches” pass you by 😉

  • Scott

Written By Scott Oldford

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