Marketing And Sales

What is funnels? How to Approach funnels in 2023

What is funnels? How to Approach funnels in 2023

Funnels. Funnels. Funnels. Wherever you turn online, you find people talking about funnels as the secret to get more sales.  For instance, people are always talking as if they're just one magic funnel away from building the perfect sales process.  That's one...

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11 things I want to tell you about launches

11 things I want to tell you about launches

I've completed hundreds of launches through those clients I've mentoredand personally have had over a dozen 7/7+ figure launches, while ofcourse, operating an evergreen-centric business. In that time, I've learnt how to create stress-free, easy launches. See, the...

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Book Funnel: How I Sold 50,000 Copies & How You Can Too

Book Funnel: How I Sold 50,000 Copies & How You Can Too

Do you need a book funnel? This is a question I often asked myself in the lead up to launching The Nuclear Effect. I knew the answer was yes. The problem was, I also knew a standard funnel wouldn’t work. Although similar to any other digital product, a book is a...

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Omnipresence Marketing Playbook: How to become the “Go To” in your Industry

Omnipresence Marketing Playbook: How to become the “Go To” in your Industry

So you know your audience. You know what resonates with them, and you know how to be relevant to them.

But you still can’t capture their attention long enough to move them from the slow lane to the fast lane and to finally convert them into buyers.

You can get people to see your content and join your audience, but a lot of them forget about you before you get them to even see your offer, much less purchase from you.

This means that you need to keep looking for more people to enter your world, thus decreasing your profitability and limiting your opportunity to scale and grow.

This is why being omnipresent to the group that enters your world is key to maintaining their attention and moving them from not knowing you or your solution to buying from you without the need to pitch to them all the time.

After working with hundreds of 7-figure business owners teaching them to apply omnipresence to their businesses so they could scale faster, I kept tweaking my thinking to help people understand it more clearly and implement it faster.

In this guide, you are going to understand it all.

I’m excited for you to finally be able to use Omnipresence in your business. After years of talking about it, I wanted to finally give you a deep dive into what it really means, how to make it work and how I’ve helped so many others build successful online businesses.

Excited to see you use this inside of your business.

But first, you need to understand that this is not a new tactic.

OMNIPRESENCE HAS BEEN USED FOR CENTURIES
Initially, I started to take pride in thinking that I had invented a new marketing technique, but I soon realized that it wasn’t something new.

I realized that I was lucky and that I had mistakenly started utilizing one of the most powerful marketing techniques that has been used for the past couple of centuries.

If you look at the most successful businesses in history, as well as today, you’ll realize that they’re almost always omnipresent (at least to the people in the relevant market).

You can barely watch a TV, listen to a radio, or drive on a highway without being presented with an ad from the companies that dominate the auto insurance market: GEICO, State Farm, Progressive, and Allstate.

In fact, while I was doing research for my book, The Nuclear Effect, I discovered an interesting article written in the September 16, 1861 edition of The New York Times, and here’s part of what was in it:

Prominent among them was the omnipresent showman, PT Barnum, who had planned to make the occasion known far and wide, and their efforts were crowned with success.

The city was fairly overrun with the almost numberless vehicles, while the railway station was crowded from morning far into the night.

Whether your business is as boring as car insurance or as exciting as the production put on by one of history’s greatest showmen, effective omnipresence will add to your bottom line and amplify the impact your business creates for others.

Imagine if everyone in your market or niche knew about your business and knew precisely what your business has to offer. What if they knew a lot about you and your story? About the case studies and results, you got for clients?

Would it be hard to grab their attention and move them towards the sale without pitching to them?

Here’s the thing, when this starts to happen (people knowing about your business, about you and the results you can get), don’t be surprised when people start reaching out to you and deals start happening much faster without the need to push them to make the sale.

They will come to you knowing who you are, knowing your value, knowing your solution, knowing your process, knowing your method, and knowing your historical track record of success.

Because what you’re really doing is amplifying your relevance.

And all you have to do is prove to those people, your ideal customers, that you are the most relevant person to help them solve their problems.

Once you do that, you’ll find that people will almost automatically know, like, and trust you.

But unlike GEICO, you don’t need a billion-dollar marketing budget to benefit from omnipresence. Since you know your target audience and you want to be relevant to only those people, being omnipresent to them online will cost only a fraction of what it would cost a general audience mega-corporation like GEICO.

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Scaling past $100K/month? 12 things you MUST know

Scaling past $100K/month? 12 things you MUST know

It’s not that making money is difficult. Believing you can make as much money as you want, when you want, is what’s difficult. For a lot of you, this isn’t relevant since you’re already making far more than $100,000 a month. For those that aren’t there yet, here’s my...

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Positioning in Marketing: How to Stand Out In Your Industry

Positioning in Marketing: How to Stand Out In Your Industry

"Positioning in marketing" is one of those things that everyone has heard of but very few people truly understand. Unlike other aspects of your business like your offer, your landing page, and your ads, it takes time to reap the benefits of positioning. And if your...

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6 Steps to Create Your Unfair Advantage

6 Steps to Create Your Unfair Advantage

There’s a lot of competition in this world, so it’s vital you create your unfair advantage. You and your business brings something special to the table, and it’s your duty to uncover this unique value proposition (UVP) so you can unleash your unfair advantage on the world.

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Marketing Messaging: Attract The Right People At The Right Time (The 3 Lane Marketing Messaging Framework)

Marketing Messaging: Attract The Right People At The Right Time (The 3 Lane Marketing Messaging Framework)

You start attracting a good number of leads to your business, and you think that you’re doing a good job marketing your business.
Then you find that most of your leads are the wrong people who are not the perfect fit for your products or services.

What’s worse is that sometimes they are the right fit but the timing isn’t right for them, so by the time they are a good fit, you would probably have done more wrong than right for them throughout the followup process, which makes them go to your competitors.

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How To Grow Your Business with The SSF Method (introducing the new SSF Matrix)

How To Grow Your Business with The SSF Method (introducing the new SSF Matrix)

If you want to know how to grow your business quickly and effectively, and get the most out of your lead generation and online marketing… listen up because this video is for you. Three years ago, Scott Oldford created The SSF Method to show you how to grow your business the “right” way. As all good things do, The SSF Method has evolved, so in this video Scott introduces The SSF Matrix — and how you can use it to grow your own business.

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How To Create Super Qualified Leads That Convert

How To Create Super Qualified Leads That Convert

Too many entrepreneurs obsess over lead generation, but all that matters is whether you create Qualified Leads or not. Creating qualified leads is the lifeblood of your business, especially if you sell high-ticket products or services that require you to get on a phone call. Your time is precious, so forget about lead generation for a second, and instead focus on finding new customers through qualified sales leads. In this article, Scott Oldford shows you how he did this recently, with a one-page website and a simple application form. If you want to know how to get new customers without wasting time and money, watch this video now to see how you can bring in ONLY Qualified Leads …

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How to Have a 6-Figure Launch For Your Business Mentorship Program (in just 30 Days)

How to Have a 6-Figure Launch For Your Business Mentorship Program (in just 30 Days)

If you want to transform your clients instead of simply informing them, you NEED a business mentorship program (NOT a coaching program). The benefits of mentoring far outweigh that of coaches, so if you want to become your industry’s “go to” expert this year, a business mentorship program is for you. But… how do you launch one? In this article, Scott breaks down the process he uses with his clients, showing you step-by-step how to create a 6-figure launch for your business mentorship program (in just 30 days)! If you want to transform your clients and become the “go to” expert in your field, be sure to watch this in-depth training video that shows you everything you need to know (and DO)… now!

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The 7 Step Process to Create & Leverage Your First Business Mentorship Program

The 7 Step Process to Create & Leverage Your First Business Mentorship Program

Building a successful business mentorship program is NOT the same thing as a group coaching program (which is where so many entrepreneurs go wrong). Even the best coaching programs on the market only go so deep, whereas the mentoring process allows you to build real, impactful and sustainable success for your clients. In this article, Scott dives into why professional mentoring programs are better than your standard business coaching programs, AND the 7-Step Process you NEED to create and leverage a business mentorship program that takes you and your clients to 8-figures and beyond.

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