FEATURED: HOW TO TAP INTO YOUR CREATIVE GENIUS
In this interview from Gerard Adams Leaders Create Leaders series, we talk about how I get into flow, and what inspires me to be an entrepreneur.
If you want to know how to sell content in 2021, the answer is simple… don’t!
So you know your audience. You know what resonates with them, and you know how to be relevant to them.
But you still can’t capture their attention long enough to move them from the slow lane to the fast lane and to finally convert them into buyers.
You can get people to see your content and join your audience, but a lot of them forget about you before you get them to even see your offer, much less purchase from you.
This means that you need to keep looking for more people to enter your world, thus decreasing your profitability and limiting your opportunity to scale and grow.
This is why being omnipresent to the group that enters your world is key to maintaining their attention and moving them from not knowing you or your solution to buying from you without the need to pitch to them all the time.
After working with hundreds of 7-figure business owners teaching them to apply omnipresence to their businesses so they could scale faster, I kept tweaking my thinking to help people understand it more clearly and implement it faster.
In this guide, you are going to understand it all.
I’m excited for you to finally be able to use Omnipresence in your business. After years of talking about it, I wanted to finally give you a deep dive into what it really means, how to make it work and how I’ve helped so many others build successful online businesses.
Excited to see you use this inside of your business.
But first, you need to understand that this is not a new tactic.
OMNIPRESENCE HAS BEEN USED FOR CENTURIES
Initially, I started to take pride in thinking that I had invented a new marketing technique, but I soon realized that it wasn’t something new.
I realized that I was lucky and that I had mistakenly started utilizing one of the most powerful marketing techniques that has been used for the past couple of centuries.
If you look at the most successful businesses in history, as well as today, you’ll realize that they’re almost always omnipresent (at least to the people in the relevant market).
You can barely watch a TV, listen to a radio, or drive on a highway without being presented with an ad from the companies that dominate the auto insurance market: GEICO, State Farm, Progressive, and Allstate.
In fact, while I was doing research for my book, The Nuclear Effect, I discovered an interesting article written in the September 16, 1861 edition of The New York Times, and here’s part of what was in it:
Prominent among them was the omnipresent showman, PT Barnum, who had planned to make the occasion known far and wide, and their efforts were crowned with success.
The city was fairly overrun with the almost numberless vehicles, while the railway station was crowded from morning far into the night.
Whether your business is as boring as car insurance or as exciting as the production put on by one of history’s greatest showmen, effective omnipresence will add to your bottom line and amplify the impact your business creates for others.
Imagine if everyone in your market or niche knew about your business and knew precisely what your business has to offer. What if they knew a lot about you and your story? About the case studies and results, you got for clients?
Would it be hard to grab their attention and move them towards the sale without pitching to them?
Here’s the thing, when this starts to happen (people knowing about your business, about you and the results you can get), don’t be surprised when people start reaching out to you and deals start happening much faster without the need to push them to make the sale.
They will come to you knowing who you are, knowing your value, knowing your solution, knowing your process, knowing your method, and knowing your historical track record of success.
Because what you’re really doing is amplifying your relevance.
And all you have to do is prove to those people, your ideal customers, that you are the most relevant person to help them solve their problems.
Once you do that, you’ll find that people will almost automatically know, like, and trust you.
But unlike GEICO, you don’t need a billion-dollar marketing budget to benefit from omnipresence. Since you know your target audience and you want to be relevant to only those people, being omnipresent to them online will cost only a fraction of what it would cost a general audience mega-corporation like GEICO.
Every year, more people are starting their businesses in the same industry, which makes it harder to stand out! If you want to scale your business past 7-figures, you must leverage relevance marketing. So how can you compete without having the same resources as they...
Building trust with your audience. It's a little bit frustrating. You know your audience, you target them right, and you publish good content, yet they don’t resonate with you. You see others who don’t publish enough good content like you, but they have raving fans....
You can push people directly to the sales page, but I'm sure you aren't getting the results you want. What you could do instead, is to use your content to get yourself more customers and make them want to purchase your product/services. And when you hear this, it...
"Positioning in marketing" is one of those things that everyone has heard of but very few people truly understand. Unlike other aspects of your business like your offer, your landing page, and your ads, it takes time to reap the benefits of positioning. And if your...
There’s a lot of competition in this world, so it’s vital you create your unfair advantage. You and your business brings something special to the table, and it’s your duty to uncover this unique value proposition (UVP) so you can unleash your unfair advantage on the world.
Marketing Messaging: Attract The Right People At The Right Time (The 3 Lane Marketing Messaging Framework)
You start attracting a good number of leads to your business, and you think that you’re doing a good job marketing your business.
Then you find that most of your leads are the wrong people who are not the perfect fit for your products or services.
What’s worse is that sometimes they are the right fit but the timing isn’t right for them, so by the time they are a good fit, you would probably have done more wrong than right for them throughout the followup process, which makes them go to your competitors.
It's frustrating, right? Your product/service is better than your competitors’. You spend more money on your marketing efforts but your business can't seem to move much; and, in many cases, your price is actually lower than your competitors’. The worst part? People...
If you want to build massive awareness and turn prospects into customers (on autopilot), you need to create true omnipresence so you can become “top of mind”, all the time. Omni Marketing needs to become your main focus this year, if you’re to build the awareness you desire. There’s just too much competition and white noise, otherwise. So check out this article where Scott (and his CEO, Zion) walk you through omnipresence marketing, how it works, why you need it, and what your next steps should be.
The ROI Marketing & Sales Method: The 6 Figure Entrepreneur’s Guide To Exponential Growth in Business
If you want to experience exponential growth in business, there’s brand new approach to marketing that shows you how to grow your business fast without more hustle and grind. In this article, Scott dives into The R.O.I. Method™ and how it helps a six-figure entrepreneurs scale to seven-figures.
If you want to know how to grow your business quickly and effectively, and get the most out of your lead generation and online marketing… listen up because this video is for you. Three years ago, Scott Oldford created The SSF Method to show you how to grow your business the “right” way. As all good things do, The SSF Method has evolved, so in this video Scott introduces The SSF Matrix — and how you can use it to grow your own business.