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Book Funnel: How I Sold 50,000 Copies & How You Can Too

Book Funnel: How I Sold 50,000 Copies & How You Can Too

Do you need a book funnel? This is a question I often asked myself in the lead up to launching The Nuclear Effect. I knew the answer was yes. The problem was, I also knew a standard funnel wouldn’t work. Although similar to any other digital product, a book is a...

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How to Develop And Validate Your Offer – The Right Way

How to Develop And Validate Your Offer – The Right Way

You should already know it by now. Crafting the right offer isn’t easy.  You need to provide a good return on investment for your clients and make it profitable and scalable so you can grow your business and provide the perfect win-win situation. And you may not...

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Positioning in Marketing: How to Stand Out In Your Industry

Positioning in Marketing: How to Stand Out In Your Industry

"Positioning in marketing" is one of those things that everyone has heard of but very few people truly understand. Unlike other aspects of your business like your offer, your landing page, and your ads, it takes time to reap the benefits of positioning. And if your...

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