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If you’re basing your content marketing ROI on how many people engage with it, you’re missing out.
This may be hard to stomach, because you put a lot into your creative content marketing and you commit to creating viral content that’s seen (and engaged) by many. But the vast majority of people who buy, don’t tend to engage (especially if you target high ticket items to high-profile entrepreneurs).
I learned this the hard way.
Like most, I based my content marketing success on “likes”, shares, and love hearts. Going viral and getting lots of engagement like that is fun. It creates a dopamine spike. You want more just like it. You start to measure your success based on how it makes YOU feel.
Not good, and not the way to measure your content’s success.
In this video, I show you the only way to measure you success.
It isn’t to say “likes”, shares, and love hearts don’t matters, because they do. they can help you measure what works, but these metrics DO NOT define your success.
The only thing that does is the revenue it brings in — the actual way it help your business grow.
And the truth is, most people who buy don’t engage too much. They’re busy. They don’t have the time to like and message and share everything you create. But just because they aren’t engaging like that doesn’t mean they aren’t experiencing what you produce.
This means most of your best customers will lurk in the background, only to one day come to you and hire you.
This is what happened to me, and it changed the game for me.
I began to look at my content marketing in a whole new light, and I’ve never looked back.
So to learn more, check out this video now.
When you do, be sure to Subscribe + Like + Comment on Youtube. Not so I can enjoy a dopamine spike, but so Youtube will share this video with more people like yourself.
Like I say, I don’t care about the vanity metrics anymore. But the vanity metrics do help you reach more of the right people 🙂
So watch now, and then… Subscribe + Like + Comment