Scott’s Thoughts

1/10/100 Rule for High Ticket…

I’ve advised 1000’s of high ticket programs and the BIGGEST problem is that people don’t get this “right”…

If you get this wrong you will either..

A. Not sell to its highest potential

B. Won’t be able to deliver the results

C. It won’t bring you energy needed to sustain the model.

It’s really simple.

Your model.

For your customer.

With a high ticket program should…

Return 1X the ROI in the first year.

Return 10X within three years.

Return 100X within the lifetime of that person.

So, when I sell someone a $25K mentorship program I expect…

They will make back $25K within a year…

$250K within 3 years…

And $2.5M within their lifetime…

Let’s say you’re a health coach…

Same model applies but instead you have to look at the resultant of having great health…

Or whatever it is…

Now…

If you can’t take your high ticket model, apply it through this and have almost a guaranteed “of course” they’ll get that ROI.

You either…

– have priced it wrong

– have the wrong customer

– have built the wrong product

– probably aren’t good at helping others

– have an internal mindset issue

Now…

On the opposite side…

If you look at this rule…

And you say…

“I’m charging way to little”.

Then it means that you need to either find a better customer that can pay that or charge more.

In my case: I charged $300K/year for 1 on 1.

I looked at it…

On average my customer made…

$300K extra in less than 60 days…

$3M extra… if not 10M extra in 3 years…

And $30M? Totally possible in their lifetime.

So, for me.

I needed my price to be more in alignment.

However, charging more than $250K (and I only accept upfront cash/cash equivalent)…

Didn’t make sense for most businesses I was helping…

Which meant…

I stopped direct intensive 1 on 1…

And started advising for equity…

Now?

It’s an equal return.

If your business doesn’t make sense for the customer first, your screwed.

If your business doesn’t make sense for you, you’re finished.

1/10/100

It never fails.

P.S. Want to know more about creating a successful high-ticket program? Check out this behind the scenes workshop that I did on the top lessons I learned after selling 50 Mil+ in high ticket offers.

Written By Scott Oldford

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