As an entrepreneur that’s already built success and momentum but you’re beginning to realize what got you to this point won’t get you to where you want to get to… one of the most important skills you’ll learn moving forward is to not only hone in on what you need but appreciate WHEN you need it.

This is never more apparent than in your marketing!

I imagine you’ve noticed this. Maybe one day, long-long ago, it was easy. You had a choice between magazine/newspaper ads, TV commercials, and billboards. What worked, worked. The rules were simple.

Not anymore!

There’s so much choice these days. Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same.

They are not. And much of this centers around your (and your customers’) levels of consciousness.

It’s an essential ingredient hardly anyone talks about, and chances are you haven’t thought about it. Yet once you do, it revolutionizes your relationship with your audience—not only building greater trust but engaging them on new levels that catapult your ROI.

If you like the sound of that, grab your notebook and keep reading 👇 👇

This is what we’ll explore today:

  • Why You Can’t Attract Customers With Traditional Marketing
  • The Four Levels of Consciousness (& HOW They Impact Your Marketing)
  • 1: Reactive
  • 2: Willful
  • 3: Intellectual
  • 4: Intuitive
  • How To Build Your Business Around These Levels of Consciousness
  • Conclusions & Next Steps

Why You Can’t Attract Customers With Traditional Marketing

When you boil it down to its simplest ingredients, marketing and sales are easy. If you know who your customer is, the problems they face, and the state of mind they’re in, you’ll deliver effective results.

The problem is, this isn’t how most business owners approach it.

They want to, in an ideal world. But there’s so much choice it’s hard to know what to listen to.

So you end up trying this latest hack, that newest trend, and one method, framework, etc… after another.

It’s not only exhausting but near impossible to build a successful business this way. I found this out firsthand. Not only through my own businesses but after working with hundreds of clients.

If you don’t know me, I’m Scott (dive into my story here).

I’ve been an entrepreneur for as long as I can remember, and I’ve built, scaled, and exited multiple businesses over the years.

I like to think I’ve helped a lot of business owners in this time.

BUT I also appreciate I’ve been part of the problem.

Let me explain…

In 2015, I created the SSF Method. This quickly built a lot of momentum and helped many online business owners build and scale their businesses. 

I’m proud of this method and it continues to help lots of people. But only certain ones…

I didn’t appreciate it at the time, but I was at a certain level of consciousness and I attracted others at a similar level of consciousness. But more on this in a second…

Before that, I developed a new methodology in 2017/18 called The R.O.I. Method. This once again built massive traction and helped A LOT of businesses scale to seven and even eight figures. 

In turn, this led me to write my first major book, The Nuclear Effect (published in 2020). 

Once more, this blew up and helped a lot of people. But as my work before, it missed a key ingredient…

It’s this missing ingredient that’s inspired me to write this article.

Because this missing ingredient can save you a lot of time, energy, and money.

Let alone help you serve your audience in a much deeper, more impactful way!

This came on my radar after I read Frederick Dodson’s book, Levels of Energy, a few years ago. It isn’t a book about marketing, but as I read it my entire perception of marketing (and business overall) shifted.

The Problem with Marketing—an Instant Epiphany

Here’s the problem with marketing…

The Four Levels of Consciousness (& HOW They Impact Your Marketing)

So, what are the different levels of consciousness?

I’ve distilled them into the following:

How To Build Your Business Around These Levels of Consciousness

As a general rule, you want to build your business by combining and moving between willful, intellectual, and intuitive consciousnesses. 


This isn’t about you the individual and the level you’re at, but rather your businesses and how to make sure you help your audience in the most relevant and effective way.


For most, that doesn’t involve the reactive level of consciousness.


It’s too short-term. Too reactionary. Too clickbaity!


It offers nothing but short-term gains, but often at the expense of long-term success. After all, a business that only serves this type of person has to reinvent itself every couple of years. Is that what you want?


Thought so…


Instead, you want to align the other three levels of consciousness by following this process: