What I actually use. Nothing else.
The 2026 Online Business Stack
8 tools. That's what's running 8+ businesses right now.
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I used to have 43 tools.
I know because I counted.
CRMs. Funnels. Video hosts. Landing page builders. Checkout software. Webinar platforms. Analytics dashboards. Project management apps.
Each one solving one problem.
Each one creating three more.
And somewhere in the middle of all that... I stopped running my businesses.
I started running my tools.
The truth is, most Entrepreneurs aren't under-tooled.
They're over-tooled.
They're managing subscriptions instead of building leverage.
In 2025, I cut it down.
Down to what actually moves revenue.
Down to what gives me leverage I can feel.
Down to what I couldn't replace with something simpler.
And I added one category that didn't exist two years ago.
AI that executes.
What you're looking at is what's left.
8 tools. Running 8+ businesses. Most of them moving without me.
From what I've seen... this is closer to what you actually need than anything else you'll find on a tools page.
AI
Scaling Suite
This one I built.
Not because I wanted to be a software company.
Because every time I sat down with an Entrepreneur, I was running the same session.
Same process for mapping offers.
Same frameworks for diagnosing where the revenue was leaking.
Same thinking on positioning, launches, funnels, mindset.
After 2,000+ business strategies over 10 years... I asked myself why this only existed in my head.
So I put it into AI.
Scaling Suite is what you'd get if you could sit with me any time you needed — and go through any part of your business.
Relevancy OS. Launch OS. Funnel architecture. Mindset frameworks. Offer positioning.
All of my thinking, built into a system that learns your business and works inside it with you.
What I'd say about it simply: everything else on this page runs your operations.
This one runs your strategy.
How I use it
Every new business model I consider runs through Scaling Suite before I build anything. It maps the market, the messaging, and the offer structure before a single dollar is spent. Strategy first, every time.
AI
Perplexity Computer
I stopped Googling things in 2025.
I stopped doing most of my own research, too.
Perplexity Computer doesn't answer questions.
It executes tasks.
Deep competitive research. Market intelligence. Document building. Content drafts built from live data. Monitoring what's happening in my niche in real time. Automations I used to pay people to run.
Most Entrepreneurs are using AI as a chat tool.
They ask. It answers. They copy-paste.
That's maybe 10% of what's available right now.
Perplexity Computer works like a colleague.
You give it a task. It figures out the steps, browses the web, pulls the data, writes the output, and reports back.
That's a different category of leverage.
How I use it
Market research, competitor analysis, PR monitoring, email sequence drafts, content creation, internal automations. Anything that needs intelligence plus execution — this is where it runs.
AI
Replit
I can't code.
I have no interest in learning how.
I've built 12+ custom tools this year using Replit.
Automations. Internal dashboards. Lead tracking systems. Custom integrations that would have taken weeks and cost thousands in developer time.
Replit's AI builds what you describe.
Plain language. First version in minutes. Iteration from there.
The shift this creates for an Entrepreneur who thinks in systems... it's hard to overstate.
You stop waiting for developers.
You stop paying for tools that do 80% of what you need.
You start building exactly what your specific business requires.
From what I've seen, the Entrepreneurs who get this early are the ones who start feeling like the stack is working for them instead of the other way around.
How I use it
Whenever I hit a workflow that no existing tool solves — something specific to how my businesses actually run — I go here. Custom dashboards, internal tools, automations that need custom logic.
AI
Wispr Flow
I think faster than I type.
Always have.
And for a long time, that gap was one of the quietest sources of drag in my business.
Emails I'd start and not finish because the typing slowed the thinking.
Ideas I'd lose between the thought and the keyboard.
Responses I'd shorten because writing them out took too long.
Wispr Flow closed that gap.
Press a hotkey. Speak. Clean, formatted text appears wherever your cursor is — any app, any field, any device.
It strips filler words. Handles punctuation. Adjusts tone based on where you're writing.
Four times faster than typing.
And the speed isn't just about productivity.
It's about what happens when your output finally keeps up with how you actually think.
You start saying more. Being more specific. Writing emails you'd usually leave in drafts.
It changed how I communicate inside my businesses more than I expected it to.
How I use it
Everything. Emails, Slack messages, content drafts, prompts, client responses. If there's a text field open, Wispr Flow is on.
COMMUNICATION
ActiveCampaign
I've been on ActiveCampaign since 2015.
I've looked at everything else.
I stay.
Email is still the highest-ROI channel in online business.
Not social. Not ads.
Email.
And the reason it works is relationship — the ability to treat different people differently based on what they've done, where they came from, and where they're headed next.
ActiveCampaign's automation builder is something I've built entire businesses around.
The key word is automation, not sequence.
A sequence is linear. It goes in one direction regardless of what someone does.
An automation responds. It branches. It treats a buyer differently than a lead.
That distinction — at scale — is the difference between a list that converts and one that just... sits there.
How I use it
Every opt-in, every buyer, every lead across all businesses goes into ActiveCampaign. Segmented by source, behavior, and purchase history. Sequenced based on where they are in their relationship with me.
REVENUE
FanBasis
My old payment setup had too many layers.
Payment processor. Checkout builder. Fulfillment system. BNPL provider. Affiliate management. Failed payment recovery.
Six tools duct-taped together.
And every time one broke, revenue disappeared somewhere I couldn't trace.
FanBasis collapsed all of it.
Payments, checkout funnels, upsells, order bumps, flexible payment plans, BNPL with 7+ providers, affiliate management, automated fulfillment, smart payment recovery.
One platform.
For high-ticket digital businesses specifically, it's built for exactly what we do.
The BNPL integration has moved conversions on higher-priced offers.
The smart payment recovery — where failed charges get rerouted automatically before a sale is lost — recovers revenue most people don't even know they're leaving behind.
The $20M Series A they raised tells you the infrastructure is being built for scale.
This is where the next generation of digital businesses runs their revenue.
How I use it
All direct-to-consumer checkout, payment plans, upsells, and affiliate management for digital products. Everything that touches a transaction — it runs here.
DELIVERY
Cohere
I'll say this upfront: I'm the 2nd largest shareholder.
And I was a customer before I was an investor.
That sequence matters.
If you're running 1-on-1 programs, group coaching, or masterminds... what you need isn't another course platform.
What you need is something that makes the experience of being in your world feel premium.
The platform IS the experience.
Your content can be world-class. Your coaching can be the best they've had.
If the delivery environment feels like a generic LMS... the investment feels like less.
Cohere is the cleanest delivery platform I've found for this kind of work.
Polished client experience. Simple backend. Integrates without the friction most delivery tools create.
I put money in because I believed in where it was going.
I'd still recommend it either way.
How I use it
All group programs, masterminds, and direct client delivery. It's where my clients live — and it reflects the level of what we're doing together.
OPERATIONS
Make.com
Every tool on this page needs to talk to every other tool.
That's what Make does.
It's invisible infrastructure.
A new purchase in FanBasis automatically tags in ActiveCampaign. A new client in Cohere gets their welcome sequence triggered. A Replit-built tool sends data to the right place. Data moves between systems without anyone touching it.
I moved from Zapier to Make in 2024.
The difference in flexibility isn't comparable.
Make handles conditional logic, multi-route workflows, error handling, real complexity.
For anyone running multiple tools and multiple revenue streams, you need an automation layer that can keep up.
Make keeps up.
How I use it
Cross-platform automations across all businesses. Primarily connecting FanBasis, ActiveCampaign, Cohere, and anything custom-built in Replit into a single connected system.
Want the full setup guide?
For each of these tools, I've put together:
Exactly how I use it inside my businesses.
What to configure first — and what to ignore at the start.
The integrations that matter.
What most Entrepreneurs get wrong with each one.
And the sequence I'd follow if I was building this stack from scratch today.
It's a PDF. It's free.
If I was starting over, here's the order.
Most Entrepreneurs try to set up everything at once.
That's how you end up using 3% of every tool.
If I was building this stack from zero today...
First — Scaling Suite
Strategy is the thing most Entrepreneurs do last. It should be first.
From there — ActiveCampaign
Your list is your business. Get that running before anything else.
From there — FanBasis
Revenue infrastructure before you need it.
Then — Make.com
3 simple automations connecting those two.
Then — Cohere
Once you have clients to deliver to.
Then — Replit
The first time you hit a wall no existing tool solves.
And — Wispr Flow
From day one. The minute you start building in this stack, the speed matters.
Alongside — Perplexity Computer
Once you're in motion, it multiplies everything else.
One more thing.
If you want to go deeper on any of this...
The Scaling Suite is where I'd point you first.
10 years. 2,000+ business strategies. Every framework I've developed for scaling an online business.
Structured into a system that works with you inside your specific situation.
Strategy sessions. Offer positioning. Launch planning. Mindset work. Funnel architecture.
On demand.
– Scott