It’s not that making money is difficult.
Believing you can make as much money as you want – when you want – is what’s difficult.
For a lot of you, this isn’t relevant since you’re already making far more than $50,000 a month. For those that aren’t there yet, here’s my code to getting to $50,000 a month quickly.
Just remember, making this amount doesn’t solve that many of your problems or challenges. $50,000 a month is just the minimum required for you to unlock two superpowers:
Freedom and Impact.
Many people have freedom, yet have no impact.
Many people have impact, yet have no freedom.
If you have both? It’s rocket-fuel for your life and DNA.
Let’s dive into some reasons why your income could be capped below your potential.
Reason #1: You’re afraid to let go.
To get to $50,000 a month you have to delegate, you have to outsource, and you have to let go.
You may be “holding on for dear life” to intimate pieces of your business. In the process you could be stifling your own growth.
At this very moment you could be handling marketing, sales, operations, finance, delivery, support, and much more – all at once.
How many jobs are you really doing?
By creating your own little “mixture” of jobs within your business, you’re doing a half-ass job of everything. Worse, you keep the broken charade going by lying to yourself, saying, “No one else can do this as well as I can, so I have to do it.”
…At least that’s how it feels (most of the time) for those who can’t bring themselves to let go. Put simply… you’re afraid to let go of processes within your business because you don’t trust the result.
Reason #2: You’re not using internal and external leverage.
I’m going to be blunt.
It’s dumb if you’re not creating internal leverage in your business using delegation.
You need to operate only (and I mean ONLY) within your zone of genius.
You must delegate and outsource EVERYTHING BUT what is squarely in your zone of genius.
Delegation allows you to take your super-power and SCALE IT.
Beyond internal leverage, you must also create external leverage in how your product is sold. If this isn’t built into your offerings from the start, you have a huge problem on your hands.
If what you’re selling involves your time, you’ll lose your ability to scale, grow, and have full clarity.
With this shortcoming in place, your ability to be a true “CEO” will never be realized.
Reason #3: You don’t have a real business model.
Some will be angry with me for saying this, but most folks at $0 to $150,000 per year don’t have a business model.
In many cases you found an opportunity and you took it.
An opportunist? Yes. A thriving business owner? Maybe not.
If you’re between $0 to $150,000 per year, it’s likely your real problem is a broken business model. It doesn’t have any of the internal or external leverage I outlined above.
Put plainly… you may need to take a crack at a new business model to properly grow.
This stops many entrepreneurs in their tracks, because they are afraid to “tinker with what works.” But if they don’t change their actions, they will be stuck with 10% growth per year. 1000% growth per year will forever be out of reach.
Reason #4: You still don’t have a “reason.”
Once the sharks are off your back, you must have a purpose for what you do.
It doesn’t have to be your life’s purpose… marketing isn’t my purpose in life.
My purpose is to change how entrepreneurs scale from $100,000 to $500,000 per year, up to $1,000,000 per year. My means of fulfilling this purpose is providing entrepreneurs with the right mentoring and education – eliminating the difficult pieces in the process.
As a result of this purpose, I’m creating a brand new type of eLearning company. It’s one based on implementation and results over information alone. It’s not my destiny; but it is my chosen purpose. I can wake up in pursuit of it, everyday, for the next five years.
If you don’t have a purpose… you’ll get burnt out.
Further, once you make $25,000 per month, for the most part, your life becomes “good.” You won’t have much incentive to go further without purpose.
In truth, whether you’re making $25,000 per month or $250,000 per month, your lifestyle doesn’t change much.
However, one makes you rich; the other one allows you to “live rich.”
Reason #5: You’re allergic to money.
Most people I meet are allergic to money… they don’t want any of it.
They feel like there’s some built-in responsibility – like money is “dirty” and not for them.
Inside they’re saying, “I don’t like money.” In reality, what they’re really saying is that they don’t like the responsibility of FREEDOM.
Money buys us FREEDOM and FREEDOM scares us.
When we have money, we can be whoever we want. We aren’t accountable to the same set of rules that the world gives us from birth. Being “rich” allows us to do what we want, whenever we choose, for whatever reason.
If you’re allergic to money, you’re afraid that you’ll become the TRUE version of YOU. You’re also afraid the people around you today won’t like you anymore because of it.
Instead, look at FREEDOM as the ability to truly unlock your authentic self. The ability to do what’s true to your heart, whenever you want.
It’s okay to have money.
Reason #6: You’re only using your network and referrals.
You’re going to get nowhere fast using only your network and referrals to drive your business.
If you are the ONLY thing that is bringing in new customers and clients, you’re months away from a disaster. Basically, you’re playing the lottery.
You need to automate your lead generation.
You must be able to predictably attract new leads, while systematically (and automatically) turning them into customers.
The only thing you should be responsible for is hosting a webinar, or taking a sales call (unless you have a salesperson taking the calls).
If you’re constantly hunting things down, you’ll always be on what I call The 6-Figure Hamster Wheel.
You’re better than that.
Automate, so you can attract people in a 1-to-many manner. Remember, 1-to-1 offers are not leveraged.
Reason #7: You’re trying to follow a “blueprint.”
If you’re trying to follow someone else’s blueprint… it’s impossible.
There is no one-size-fits-all plan for growing your business. Take inspiration from many places, but don’t forget that what works for someone else may not work for you.
Find mentors and coaches that have done exactly what you want and study them closely. Emulate everything you like and leave out what you don’t.
I’m talking about how you run your operations, your sales, your marketing… and even how you run your life. Just because I run my life a certain way doesn’t mean it’s a blueprint for YOUR definition of success.
That’s on you.
Don’t simply copy. Rip and emulate for your own unique model of success.
Reason #8: You’re living for the result, not the process.
If you truly want to succeed, you must become obsessed with the process. You must also separate the process completely from the result.
To build a $50,000 per month business, mentally, you have to be comfortable with not achieving what you expect, repeatedly. Falling short of your goals will happen time and time again.
Surviving these shortcomings requires a large amount of patience from you.
Beating yourself up over goals you didn’t hit – or just feeling disappointed – is a shortcut to get nowhere fast. You cannot be overly attached to the outcome.
You must focus on perfecting the process. Let the result become better and better over time. Acting in this way takes the pressure off, and this lets you operate with a better mindset.
Reason #9: You’re afraid of growth because you’re comfortable.
I see the same story over and over again. Folks complain about not hitting their revenue targets – or their goals in general – and yet they do nothing about it.
They are so comfortable in their misery that they’re “okay” with life staying how it has been.
After all it’s NOT THAT BAD. (And it probably isn’t.)
The real problem is this:
When your life flashes before you on your deathbed… are you going to regret the comfort you exchanged the best version of your life for?
So, how do you generate $50,000 a month?
- Have the right audience.
- Have the right offer.
- Have the right business model.
- Deploy internal and external leverage.
- Automate your 3-tiered customer attraction.
- Look at money as value-exchange.
- Get ready for real freedom and impact.
Go and dominate that shit.
If you’re at $8,000 to $25,000 a month and want help, email me. I’d be happy to point you in the right direction.
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