Some of my best resources for growing and scaling online businesses
After helping 1000s of Entrepreneurs grow their online businesses, here’s some of my “best of” content to help you hit that next “level”…
21 Laws of Scaling an Online Business
I had my first $1M year at 16… and ended up $1M in debt by 21. Since then, I’ve helped 1000s of Entrepreneurs scale their businesses and avoid making the same mistakes as me, allowing them to scale with greater ease and profitability without the burnout and stress I faced. Along the way, I discovered 21 laws that consistently hold true for scaling online businesses.
These go beyond marketing and sales to focus on how money, time, and systems are fundamentally different for Entrepreneurs — and how to use them to build a better business and life. In this guide, I reveal these 21 laws and how to implement them in your business so you can enjoy greater alignment and success.
Entrepreneur-Driven Investing Newsletter
Hey, I’m Scott. I’ve been an Entrepreneur since I was 7 years old, selling eggs on my parents’ land in Canada. Since then, my entrepreneurial journey—like I’m sure yours is—has been wild. I’ve helped 1000s of Entrepreneurs scale with massive success. Today, I still mentor Entrepreneurs.
However, much of my time is spent doing something that I’m obsessed with… investing and advising businesses globally. As I write this, I (partially) own over 30 companies in 8 countries and in 3 languages. I built my own companies a few years ago, and people paid me for my mentorship.
What I discovered, through time, is that true freedom goes beyond Entrepreneurship—it is easiest for those who become investors.
R.O.I. Method Guide
Effective marketing is built on 3 levers: Relevancy (targeting the right people with the right messaging and offers), Omnipresence (engaging with them at the ideal times, on the ideal platforms), and Intimacy (where your prospects feel you understand them better than anyone).
When you combine all 3, your marketing and sales are easier to scale, you can spend less on ads as you’re only targeting the right segments of your market, and you can enjoy longer and more profitable client relationships. In this free guide, you’ll discover how to implement the Relevancy, Omnipresence, & Intimacy guide to scale your business in alignment.
The 3 Lane Marketing Method
It’s not enough to have one excellent message—depending on how ready prospects are to commit to a solution and how well they know you, the message will need to change to be effective. Some are ready to buy immediately, but most are browsing or are only slightly aware of the problem you can help them solve.
In this guide, you’ll discover the 3 “lanes” of awareness and how to bring prospects through them, using a single system that reliably and repeatedly takes strangers and turns them into high-value customers, no matter where they’re coming in.
Building Profitable Offers
You can have the best copy and the most relevant messaging, but without the right offer, it’s impossible to scale, much less stay profitable. Designing your offer and framing it just the right way can make the difference between so-so conversions vs. sales that outperform your most optimistic projections.
If you want a simple, systematic way to develop and validate offers that convert your audience, you’ll discover in this guide everything you need to create enticing offers that scale… no matter the price point, industry, or audience.
Certification businesses are some of the most valuable programs you can offer. They build skills, look great on a resume, and help combat the failings of a traditional education. A certification program also helps put a moat around your business. But without the right pieces in place, it can quickly drain energy and profitability from your main business.
To build an effective certification business, your funnel, program length, list-building strategies, and validation processes must have a different set of requirements. This guide reveals how to build a profitable program that generates high-quality referrals, social proof, and student results, allowing you to build any certification business you choose.
Levels of Consciousness
Discover how the power of human behavior and consciousness can help us scale our businesses, find our best customers, and create marketing that just “works” and sales that close themselves…
To build an effective certification business, your funnel, program length, list-building strategies, and validation process must have a different set of requirements. This guide reveals how to build a profitable program that generates high-quality referrals, social proof, and student results, allowing you to build any certification business you choose.
The 3 Stages of Growing a 7+ Figure Online Business (Lessons and Resources From Helping 100’s Scale Their Online Business)
Building a business and scaling it is no mean feat.
There are a lot of moving pieces, and we always try to complicate things.
After building nearly a dozen 7-figure businesses myself and mentoring others to scale their 7-figure businesses, I found out that it’s not about the different tactics that you apply.
It’s all about the mindset and the strategy that you focus on.
The problem is that it differs from one stage to another depending on where your business is at. Remember the saying “What got you here, won’t get you there.”
In this post, we’re going to solve this.
You’ll discover what you need to focus on in each stage and what to change in each stage to go from zero to six figures to seven figures and even to scale beyond seven figures.
I always talk about my Relevancy, Omnipresence, and Intimacy Method to help you scale your business. In this post, you’ll find out which part of this method to focus on and what other pieces of your businesses you need to shift your attention to in each stage.
So without further ado, let’s get started.
The 3 Stages of Growing A 7+ Figure Online Business
Over the course of helping scale over 200 businesses to 7+ figures, I’ve found certain strategies and mindset shifts that help across the board — and what works while scaling to $10k/month doesn’t always translate to scaling a $100k/month business.
The ideal approach to scaling changes at every major phase of your business’s growth. No matter where you’re at right now, this article will show you the key pieces to focus on so you can grow predictably without being caught unaware, allowing you to scale any business from startup to multi-7-figure enterprise.
Believe it or not... I’m a huge believer in having evergreen systems to bring you revenue… And that’s what most entrepreneurs come to me to help them with. But adding launches on top of that is going to help you scale your business faster. But the problem is that...
Crush Your Product Launch
I always advocate for building evergreen systems, but there are a number of advantages to having consistently successful launches: validating new offers, testing new funnels, getting cash injections and more. Launches are a critical tool for scaling any business, even if you already have evergreen dialed in.
In this article, I reveal how I run consistent 7 figure launches from the ground up, earn a higher lifetime value from my list and add revenue streams on demand, without ever becoming dependent on launches for the health of my businesses.
Low Ticket Mastery – How I’ve CRUSHED it using <$100 workshops to fuel the backend of a 7+ Figure Business
In 2016, I did my first live challenge… It generated me $320,000, at a time when that was a LOT of money. That was me tasting the power of live challenges. But I haven’t done any since 2017. Fast forward to 2020… I’ve helped thousands of entrepreneurs scale...
Low Ticket Mastery
With rising ad costs, the traditional model of lead magnets and free webinars continues to become less and less profitable. Low ticket offers have been one of the most effective ways I’ve found to combat this, decreasing ad costs and liquidating paid traffic, while offering existing customers more ways to engage with my businesses.
The right low ticket offer attracts perfect-fit customers to your higher-end products, creating the opportunity for $1M+ backend revenue off of the launch of a <$100 product. In this article, you’ll discover how you can quickly create the perfect low ticket offer quickly and drive an incredible additional stream of revenue into your business.
Every year, more people are starting their businesses in the same industry, which makes it harder to stand out! If you want to scale your business past 7-figures, you must leverage relevance marketing. So how can you compete without having the same resources as they...
Relevance in Marketing
Whenever I audit a client or mentee’s marketing, the first thing I look at is whether their messaging and offers are relevant to those they serve. This might seem basic, but I consistently see an incongruence between market and positioning — as long as there’s a gap here, it’s nearly impossible to scale profitably.
In this article, I reveal how to achieve Relevancy with your market, allowing you to draw the right attention from ideal prospects and convert that attention into sales. When you hit the sweet spot, competition becomes irrelevant… because you’re now the only logical choice for the right people.
So you know your audience. You know what resonates with them, and you know how to be relevant to them.
But you still can’t capture their attention long enough to move them from the slow lane to the fast lane and to finally convert them into buyers.
You can get people to see your content and join your audience, but a lot of them forget about you before you get them to even see your offer, much less purchase from you.
This means that you need to keep looking for more people to enter your world, thus decreasing your profitability and limiting your opportunity to scale and grow.
This is why being omnipresent to the group that enters your world is key to maintaining their attention and moving them from not knowing you or your solution to buying from you without the need to pitch to them all the time.
After working with hundreds of 7-figure business owners teaching them to apply omnipresence to their businesses so they could scale faster, I kept tweaking my thinking to help people understand it more clearly and implement it faster.
In this guide, you are going to understand it all.
I’m excited for you to finally be able to use Omnipresence in your business. After years of talking about it, I wanted to finally give you a deep dive into what it really means, how to make it work and how I’ve helped so many others build successful online businesses.
Excited to see you use this inside of your business.
But first, you need to understand that this is not a new tactic.
OMNIPRESENCE HAS BEEN USED FOR CENTURIES
Initially, I started to take pride in thinking that I had invented a new marketing technique, but I soon realized that it wasn’t something new.
I realized that I was lucky and that I had mistakenly started utilizing one of the most powerful marketing techniques that has been used for the past couple of centuries.
If you look at the most successful businesses in history, as well as today, you’ll realize that they’re almost always omnipresent (at least to the people in the relevant market).
You can barely watch a TV, listen to a radio, or drive on a highway without being presented with an ad from the companies that dominate the auto insurance market: GEICO, State Farm, Progressive, and Allstate.
In fact, while I was doing research for my book, The Nuclear Effect, I discovered an interesting article written in the September 16, 1861 edition of The New York Times, and here’s part of what was in it:
Prominent among them was the omnipresent showman, PT Barnum, who had planned to make the occasion known far and wide, and their efforts were crowned with success.
The city was fairly overrun with the almost numberless vehicles, while the railway station was crowded from morning far into the night.
Whether your business is as boring as car insurance or as exciting as the production put on by one of history’s greatest showmen, effective omnipresence will add to your bottom line and amplify the impact your business creates for others.
Imagine if everyone in your market or niche knew about your business and knew precisely what your business has to offer. What if they knew a lot about you and your story? About the case studies and results, you got for clients?
Would it be hard to grab their attention and move them towards the sale without pitching to them?
Here’s the thing, when this starts to happen (people knowing about your business, about you and the results you can get), don’t be surprised when people start reaching out to you and deals start happening much faster without the need to push them to make the sale.
They will come to you knowing who you are, knowing your value, knowing your solution, knowing your process, knowing your method, and knowing your historical track record of success.
Because what you’re really doing is amplifying your relevance.
And all you have to do is prove to those people, your ideal customers, that you are the most relevant person to help them solve their problems.
Once you do that, you’ll find that people will almost automatically know, like, and trust you.
But unlike GEICO, you don’t need a billion-dollar marketing budget to benefit from omnipresence. Since you know your target audience and you want to be relevant to only those people, being omnipresent to them online will cost only a fraction of what it would cost a general audience mega-corporation like GEICO.
Omnipresence Marketing Playbook
Once you have the right message and an ideal offer to match, the next step is to get in front of the right people at scale. True omnipresence means that you’re always there with the most relevant content at every phase of the customer journey — never too much, never too little. Master this and you’ll amplify your message, allowing you to create the perfect engine for scale.
The dangers are twofold, however: 1) annoying prospects with either too much content or the wrong kind, and 2) blowing your ad budget on video views. In this article, you’ll see how you can profitably grow your Omnipresence strategy and serve the best possible content at the ideal times, without the budget of a billion dollar company.