Scott’s Thoughts

The easiest way to make money is to be relevant to only 0.005% of people.

LET ME BREAK THIS DOWN FOR YOU… Because…

The more you realize that you and your business isn’t for almost the entire population…

The faster you’re going to making a stupid amount of money.

Most of us, people please far too much for this and we care what people think.

Further, what I’m about to share get’s stoped with people who think that there isn’t enough people to pay them for what they do.

So…

Assuming that you’re great at what you do…

The number of people who are going to ACTUALLY resonate with you and what you do enough is so tiny…

First, let’s go with… geographical and language.

If you’re selling to those speaking English, you just said “NO” to 78% of every potential customer.

We’re down to 18%, simply by taking a SINGLE element of relevancy…

Now…

Who can you actually help?

How much money do they need to have?

Where are they in life?

It starts to narrow, quickly.

And we haven’t even started talking about the MOST important element…

The number of people who ACTUALLY resonate with you…

Which comes down to if they like you…

If they look up to you…

If they are in the “right” level of consciousness…

I mean, I look at me…

I help English speaking

Online Entrepreneurs

Who sell courses, programs, high ticket, education, certifications

Who are generally intellectual / intuitive consciousness

Have a sense of humor

are open minded

do a lot of personal development

have a spiritual edge

that make at least $10K/mo

and have likely been in business for 3 or more years

Heck…

Most of those I work on top of this…

are millionaires

that became it not by inheritance but by being an Entrepreneur.

Only 4% of Entrepreneurs get a business past 7-figures, in their ENTIRE life.

Now

You can look at this and say…

That’s scary

or you look at it from an abundant place

and you start to realize

the more “you”

you are.

And the less you care…

The more you’re going to attract the perfect people

that resonate with you…

And that in reality.

You’ll almost always make more money (at least for the first $10M/yr) this way.

Relevancy is about being for less than 0.005% of a population.

And allowing them to be seen so deeply

that they have no other choice than work with you.

Further, when you’re so deeply concentrated on your customer and exclude ALMOST everyone else.

Well… relevancy allows you to charge FAR more and allows for being ULTRA-relevant.

Written By Scott Oldford

Updated Weekly

Four Frameworks

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