This is a new weekly newsletter that will be focused on going “deep” on a specific framework, method or strategy for scaling past 7+ figures in your online business.
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BROUGHT TO YOU BY MODERN BUSINESS ACADEMY
This morning VICE filed for Chapter 11 Bankruptcy protection… and here’s the critical lesson for you…
I don’t watch news, however, when I did back many years ago…
The main place I really enjoyed? VICE.
Why?
They were on the edge.
In my mind, they truly looked at something that was happening in the world and dug deep.
It has intentionality and passion.
When I watched, the Founder, Shane Smith had deep conviction.
Today, is the beginning of the end for VICE and in my assessment the core reason is almost singular.
When Shane sold majority of the company to take on investment he went from selling intention to attention.
Everything was about clicks… instead of what really created VICE– passion and intention to understand something and share a story.
They went away from what their core market and in doing so their market abandoned them.
The lesson here is perhaps the most important for businesses that are scaling…
Majority of the time, when scaling a business at the beginning, the only way it occurs? Highly relevancy to a small audience of people.
However, as you scale and build your business… many Entrepreneurs make the same mistake as VICE did…
What is it?
Today’s newsletter is sponsored by:
Modern Business Academy
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See…
Most Entrepreneurs when scaling go for more…
More social media…
More clicks to the landing page…
More engagement…
More leads…
More funnels…
More of everything…
The problem is… when you add “more”
it takes away energy that is available.
You only have a limited amount of resources
and ensuring you use that wisely, is important.
On top of this when scaling so many people optimize
based on the wrong data.
Instead of being obsessed with cost per clicks…
how many clicks…
how many leads…
or even your return on ad spend in the first 14 days…
Entrepreneurs need to be obsessed with something a little different…
The intention of the audience they are attracting…
Can you get cheap leads? Of course.
Can you get 3,000 people signed up for your webinar? Sure.
Can you build your social media following to 100K followers? Yep.
But what does that actually do?
Would you rather have 100 potential customers that your able to properly help or 3,000 that overwhelm every part of you and your business?
See…
While attention might be the “master” currency…
Without intention, you can’t convert that currency.
It’s like having a bag of gold…
without anyone who wants to have that gold.
This is easily implemented:
Go for highly engaged audiences, segmenting, deep relevancy, intimacy with your audience and instead of optimizing for clicks, optimize for truly helping those people you come in contact with….
– Scott
Here’s a few things I thought you might love…
1. If you’re not signed up for Online Business Owner Digest, I highly recc. that you do.
2. If you’re more of the “marketing” type and want to dive deep into the latest marketing “stuff”, you might like The Growth Memo.
3. A while back I acquired a journal company, called The House of Routine, I’d love to get a copy in your hands. You could get 30% off on the whole store by using the coupon code “SO30”
That’s it for this 7-figure letter. I publish new one every Sunday. Make sure to signup here to get yours.
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