This is a new weekly newsletter that will be focused on going “deep” on a specific framework, method or strategy for scaling past 7+ figures in your online business.

Today’s issue is written by email marketing expert Ryan Carruthers.

If you could send one email today (and write it before you finish a cup of coffee) that had people replying to it WANTING to work with you….

What would that feel like? 

Sit with the feeling for a moment & think about what it would mean for your business to create interested prospects ‘on demand’.   

Because that’s what I am going to share with you today. 

In fact earlier this week, I sent one email that got 100 replies. 

And not just any replies. 

It was the right kind of people replying. 

People who I can have a conversation with about how my business can support them. 

WARNING:
Sending this email means you must reply to your people. 

If you are lazy and don’t want to talk to people in order to make money, then STOP reading now. 

Ok, now that we’ve cleared that up, we can move into the email. 

There are two parts to this email… 

Part 1 – Sending the email 
Part 2 – Replying to the responses

We’ll dive into both after the break…..

 

 

Today’s newsletter is sponsored by:

This issue is sponsored by:
Colin Pal

 

Tired of missing out on family time because your team can’t grow your business without you?

If your team can’t execute predictably without you always being involved… 

Then your biggest bottleneck to scaling your business is Operational Friction.

You can’t sell your way out of an operational problem.

You need simple systems and better teams that can consistently move your business forward even while you’re enjoying time off with your family.

Systems & Operations expert Colin Pal created a playbook sharing the 5 Proven Systems that helps clients, like Briony, to simplify operations & double revenue while working less….all within 3 months of implementing the systems!

Scaling doesn’t need to be hard and family time doesn’t need to come second. 

Download the free playbook and give the step-by-step processes to your team to start implementing today.

Part 1 – Sending the email. 

 

The email is simple, and it’s a reply-style email. 

These are some of my favorites because they aren’t salesy, but they get qualified and interested people in your inbox. 

The email was… 

 

Subject line:
Do you advertise on Facebook? 

Email Body:

“Do you ever send Zuck some of your money by running ads on FB or IG?

If you have, currently do, or plan to advertise your business through the Facebook Ads Manager, then hit reply and let me know.

I have something for ya.

Ryan”

 

All you need to do to use this is change a few things to make it relevant to what you are offering.

Examples: 

• Do you sell handmade products? 

• Do you run Ironmans? 

• Do you have a sales team?

• Do you pay more than $100k in taxes?

 

Part 2 – Replying to the Responses

I saw a tweet from a good friend Laurel Portie last week that said… 

‘Treat everybody who DM’s you like they’ve just paid you $500 to solve their problem in the next 15 min’ 

That is the frame to assume in a nutshell. 

Reply to the people and ask them:

• What are they struggling with?

• How long have they been doing what they are doing?

• Where they want to be?

Find out what they dislike doing or what they’ve unsuccessfully tried doing in the past.

And then go a level deeper. You can respond with something like:

“So you’ve tried to do ABC. Do you like doing that? Or are you looking for something else?”

Then BINGO! 

 

You know what they dislike and you know the outcome(s) they want. 

Which means you can position yourself strongly to support them.

Using the “Do you run ironmans?” example, after a bit of convo you could say:

‘So if I can get you running faster, recovering better, reducing your risk of injury AND giving you a meal plan of recipes soooo good even your partner will want to eat them…..would that be a win for you?’ 

If they reply YES, then they are asking to be made an offer   😉 

 

Pro Tip:

Add all replies to a Google sheet as well or wherever you store info from your market research. 

This is about as good of intel as you can get (and you’re getting it while & making sales at the same time!)

Snazzy, right? 

It’s all over to you now. 

But if you want a bit more support; I’ve also put together a free 15 day email course, that shows you how I built over: 

• 7,000 email addresses 

• 13K subs on YouTube 

• 1.4 million views 

All in a really simple way through creating non-time draining content, getting email addresses, and using automated “best friend-style emails” to move people closer to me. 

Check out the free course here!

 

Ryan

PS (from Scott)

One of the best things I ever did for my business was launch a book that became a bestseller; The Nuclear Effect.

It was a lot of work but the results were 1000% worth it.

Want the results without all the work?

Check out Authors Unite and see the people they’ve helped launch books that became bestsellers

(and not just on Amazon but on The Wall Street Journal and USA Today bestseller lists )

Ready to become a bestselling author yourself?

Schedule a free consult with Authors Unite here.

1. Want To Keep Growing But Afraid of Burning Out? — You know you want to do more, be more, and have more…..but how? There’s still only 24 hours in a day. This free masterclass shares a precise path to accelerate success without burning out ever again.

 

2. Struggling to create effective business strategy?— Uncover the proven process Marc Sniukas has utilized with CEOs worldwide to fuel growth and innovation for over 20 years.

 

3. 7 Proven Tips to 2x Your Close Rate On Sales Calls — Business coach and enrollment master Jason Moss shares 7 simple but powerful ways to close more sales in this article published on Online Business Owner.

That’s it for this 7-figure letter. I publish new one every Sunday. Make sure to signup here to get yours.