7-figure Letter Issue #39 – How I’m launching my next book…

This is a new weekly newsletter that will be focused on going “deep” on a specific framework, method or strategy for scaling past 7+ figures in your online business.

 

In 2017, I started on my most recent book… The Nuclear Effect.

It ultimately launched in August of 2020.

Since then, it’s been purchased 75,000 times & has been downloaded another 20,000 for free on top of that since creating a free digital option for it earlier this year.

At the current pace, next month it will pass the 100k mark for Online Entrepreneurs who’ve gotten that book’s content into their hands.

That’s pretty cool.

Writing a book and launching a book… takes a lot of work.

Further, it’s not an always an expedited or straightforward thing.

It’s something you do when you know you don’t have a choice but to write and to create.

And it can be very painful at times.

Further… the book part is just the start.

We put so much pressure on ourselves to have a “great” launch to drive awareness and sales for the book.

Instead of realizing that a book should be less about some one time launch (no matter how “big” it is)…

And instead your intention should be to create a powerful evergreen tool for your business to grow its audience, influence, and lead flow.

I want to share with you my process for my next book…

Million in the Red

 

The process for this book started at the end of 2021…

 

This issue is sponsored by:
Flippa

Introducing Flippa Premium

If you’re in the market to acquire an online business, you know the best businesses go fast. Now you can gain an edge and beat the competition with Flippa Premium.

Flippa Premium gives you early access to exclusive listings, in-depth data insights, and a suite of premium services designed to empower your buying decisions.

Usually priced at $99, you can get all this FREE for 3 months if you sign up today.

Through 2020 and 2021, I had gone deep into learning how to optimize my mindset around money as well as optimal personal and business financial strategy.

By the end of 2021, I was confident that what I had gathered was worth sharing and I have outlined 60 distinct lessons I thought were worth teaching.

But I needed to know if I was on to something.

To see if others agreed that they were valuable and useful.

 

To help keep me accountable to get see through creation of 60+ lessons, I sold access to a live experience with me where I shared access  as I created, one by one.

I sold it for $50 and roughly 700 people bought.

For a few reasons, audio recording felt like the right initial transmission of the info. 

In total, I recorded 66 audios that were all mostly between 10 and 20 minutes in length. 

 

And the response from those 700 people was very encouraging. 

They kept reporting new possibilities they saw as available to them to amplify their access to capital. 

And found ways to leverage 1+ of their 5 Currencies to accelerate their growth momentum. 

Importantly, the feedback let me understand what was a “hit” versus what wasn’t. 

Between the audios and the community feedback, the individual chapters, frameworks, and lessons for the book began to emerge.

And since then, the content has gone through one writing phase followed by 4 deep editing passes (by 3 different editors!)

 

Today, we are on the final draft of the “stealth mode” version of the book

 

And… I want to ensure the ways that the current version frames and articulations of some of the most key, valuable lessons are on point.

So…I figured that going into 2024, many entrepreneurs want to take a significant leap forward with upgrades to their financial strategy and for their money mindset.

 

And that most people have at least a bit of extra downtime in the week between Christmas and New Years to share on a live workshop some of those most key, valuable lessons.

I’ll share more about date and time and all the details soon for the launch of Million in the Red: Founders Edition

It will include:

A digital version of the final “steal mode” version of the book…

Access to a special group…

Access to a live half day session all on money and finances…

Access to the 2021 audio recordings & the live workshop recording…

Access to the future audio book…

 

This isn’t the “official” launch for the book… 

However… for 2,000 Entrepreneurs…

They’ll get early access to value the book offers… 

And live group & workshop access to help them  with all this stuff early before anyone else…

 

And for me? 

It holds me accountable to giving my best and my most to the final draft, to the live workshop, and to the group. 

There is so much more momentum and energy when you have people there to participate and interact. 

It truly becomes a co-creation.

Instead of one person creating for a hypothetical “reader avatar”

 

Further…

If you include the first launch for the audio experience plus what I expect to generate in total from this Million in the Red: Founders Edition launch, this content will generate about $150K. 

….BEFORE the book has even been officially published

 

To be fully transparent, I also intend to spend about $90K on expenses related to producing and sharing this content. 

That includes team members involved in the two launches, for various book writers + editors + designers, publishing expenses, and in marketing spend to support the launches.

 

In this way…

I stay accountable.

People get good stuff.

People get to opportunity to give feedback on the book.

And it all pays for itself, in advance.

 

And… 

When we do actually publish the actual book…

2,000 Entrepreneurs can stand behind the work of this book…

Which is important…

More important than I realized when I was younger.

 

Because of the work that’s already gone into it? 

The content is already fire…

Because of the work that is going to go in through the experience and feedback of the Founders Edition?

It’s going to be life changing for the peopel who take it to heart.

 

I just had got this message yesterday from someone who just read it…

Anyways…

I tell you this to say…

 

Writing a book…

Publishing it…

Launching it…

Or doing anything…

 

Can be totally different than what you see “out there”…

 

For me…

I know writing a book isn’t easy. 

And I know doing one big book launch isn’t worth the stress for me. 

 

So… I built the book and the launch over time around what does work for me.

 

Instead of trying to force myself to adapt to what most others dohere. 

I suggest you do the same with every part of your life. 

I’ll see you tomorrow… if you want to be a Founder of this book 🙂 

 

– Scott 

1.  WANT TO BE FEATURED ON A NEW WEB SHOW?

You’ll be seen alongside Mike Michalowicz, Michael Beckwith and more!

It’s a limited opportunity for you to be promoted across many platforms.

Guests include Marianne Williamson, Lindsay Wilson and you?

Just click above to apply.

(Potential advertisers encouraged to apply as well!)

 

2.  Tired of Hard Scaling? Shift to Easy AI Growth. 

Join our free training and master AI with the CGS framework used by top agencies. 

Say goodbye to stress, unlock rapid growth, and save costs. 

Begin your stress-free, AI-powered ascent today

 

3. Get Ahead & Prepare To Beat The Recession

While many businesses die in a recession, some businesses not just survive but thrive. 

The quality of your strategy is what will determine the fate of your company.

Book your free strategy session with world renowned business strategy expert Marc Sniukas today.

 

4. How This Online Business Owner Earns $10M/year Working 6 Days/Month! 

Olly Richards is sharing the exact blueprint he used to build and scale an online education business. 

Download his 117-page case study for FREE to scale your business (without the overwhelm) and reclaim your time (without the stress).

That’s it for this 7-figure letter. I publish new one every Sunday. Make sure to signup here to get yours.