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You have been told a lie. We all have.
I don’t think anyone meant to lie, and maybe it wasn’t always a lie.
But today it is, and it surrounds this idea of having to sell content.
I’ve done. I’ve built successful businesses doing exactly this: courses, programs, books, guides, widgets…
We sell content and we buy content.
But if this is your business model moving forward, you’re in trouble. Because there’s too much content. We all have access to more content than we could ever consume. So if you want to stand out and build a sustainable and scaleable business (that isn’t just riding whatever wave is currently on trend), you need to do more than sell content.
A course isn’t enough.
A book isn’t enough.
A blog or a Youtube channel or a podcast isn’t enough.
People need more; your audience NEEDS more.
So if you want to know the secret behind how to sell content in 2018, it’s simple… don’t!
Create it, by all means, but give it away.
Or of you do sell it, make sure it comes with other more important features (like coaching, communities, inside access, and such).
But I get it, this is scary.
Well, watch today’s video because I talk about why you shouldn’t be afraid.
I go into why this lie came to be, and why we need to put a stop to it in 2018.
If you’re a content creator, you need to watch this. But even if you don’t create content, chances are you sell it on some form. And if you do, guess what… you NEED to watch this.
The question you ask yourself this year shouldn’t be how to sell content, rather how can I offer my audience ridiculous value. Ask this question — and then come up with an answer — and you will blow up.
So watch now, take it all in, and let me know what you think.
And please be sure to Subscribe + Like + Comment on Youtube, because the more relevant folk like you do, the more relevant folk Youtube’s algorithm will introduce it to.
It’s over to you. Don’t worry about how to sell content. Instead, focus on giving away massive value 🙂