I’ve always loved the life of an entrepreneur; enjoying the high highs and surviving the low lows. I cannot imagine another plain of existence, but there was always this “one thing” that drove me insane… … and on more than a few occasions, it led me to question...
When it comes to pricing your high-ticket offers, you don’t have to go far to find A LOT of people willing to share their opinions. Well, here I am sharing mine… Although my approach is different from most. In fact, I’ve very rarely seen this used by other people. And...
There’s this rumor that says content is king. In a way, this is true. BUT it also misses a really important point that has the potential to cost you both time and money! Until you get clear on this VERY important aspect (there are actually two aspects of this aspect),...
Chances are, you’ve noticed a change in paid ads recently… Your budget doesn’t go as far as it used to. Conversions aren’t as high or effective. There’s more competition from other businesses! Paid advertising remains one of the best ways to scale your business, and...
Is a business model important? YES… although not in the way (and for the reasons) that you likely assume! If you’re like most people, you associate business models with long-winded plans and documents. It’s the kind of thing you have to create for your bank manager or...
Does your online business need a funnel? A quick search on the internet and you’re soon given a resounding YES! But the actual answer you need isn’t as simple as that… Because not all funnels are the same. Not all businesses are the same. More importantly, not all of...
As an entrepreneur that’s already built success and momentum but you’re beginning to realize what got you to this point won’t get you to where you want to get to… one of the most important skills you’ll learn moving forward is to not only hone in on what you need but...
Funnels. Funnels. Funnels. Wherever you turn online, you find people talking about funnels as the secret to get more sales. For instance, people are always talking as if they're just one magic funnel away from building the perfect sales process. That's one...
I've completed hundreds of launches through those clients I've mentoredand personally have had over a dozen 7/7+ figure launches, while ofcourse, operating an evergreen-centric business. In that time, I've learnt how to create stress-free, easy launches. See, the...
Do you need a book funnel? This is a question I often asked myself in the lead up to launching The Nuclear Effect. I knew the answer was yes. The problem was, I also knew a standard funnel wouldn’t work. Although similar to any other digital product, a book is a...
It's frustrating! You get traffic. You have a solid offer—one you know people should buy! But it’s getting harder to persuade them and convert this traffic to take action… So what do you do? Well, the answer may be easier than you think. It comes down to your sales...
In 2016, I did my first live challenge… It generated me $320,000, at a time when that was a LOT of money. That was me tasting the power of live challenges. But I haven’t done any since 2017. Fast forward to 2020… I’ve helped thousands of entrepreneurs scale...
Believe it or not... I’m a huge believer in having evergreen systems to bring you revenue… And that’s what most entrepreneurs come to me to help them with. But adding launches on top of that is going to help you scale your business faster. But the problem is that...
This is the dream if you hate selling. You hate all those people talking about those manipulation tactics that don’t align with you. But with the amount of people talking about those strategies, you think that’s the only way to do it, right? I thought so as well, and...
In 2020, I generated multiple 7-figures in profit, and I didn't have a single sales call. When I say this, people assume that I have a sales team, but that wasn’t the case. I didn’t even have a single salesperson. Then it must have been done on autopilot because I had...
Email Marketing is an important part of your business when it comes to connecting with people and scaling your business. Your email list is the most important community you need to build, more important than anything else from my perspective. Using the right tools to...
If you want to know how to sell content in 2021, the answer is simple… don’t!
So you know your audience. You know what resonates with them, and you know how to be relevant to them.
But you still can’t capture their attention long enough to move them from the slow lane to the fast lane and to finally convert them into buyers.
You can get people to see your content and join your audience, but a lot of them forget about you before you get them to even see your offer, much less purchase from you.
This means that you need to keep looking for more people to enter your world, thus decreasing your profitability and limiting your opportunity to scale and grow.
This is why being omnipresent to the group that enters your world is key to maintaining their attention and moving them from not knowing you or your solution to buying from you without the need to pitch to them all the time.
After working with hundreds of 7-figure business owners teaching them to apply omnipresence to their businesses so they could scale faster, I kept tweaking my thinking to help people understand it more clearly and implement it faster.
In this guide, you are going to understand it all.
I’m excited for you to finally be able to use Omnipresence in your business. After years of talking about it, I wanted to finally give you a deep dive into what it really means, how to make it work and how I’ve helped so many others build successful online businesses.
Excited to see you use this inside of your business.
But first, you need to understand that this is not a new tactic.
OMNIPRESENCE HAS BEEN USED FOR CENTURIES
Initially, I started to take pride in thinking that I had invented a new marketing technique, but I soon realized that it wasn’t something new.
I realized that I was lucky and that I had mistakenly started utilizing one of the most powerful marketing techniques that has been used for the past couple of centuries.
If you look at the most successful businesses in history, as well as today, you’ll realize that they’re almost always omnipresent (at least to the people in the relevant market).
You can barely watch a TV, listen to a radio, or drive on a highway without being presented with an ad from the companies that dominate the auto insurance market: GEICO, State Farm, Progressive, and Allstate.
In fact, while I was doing research for my book, The Nuclear Effect, I discovered an interesting article written in the September 16, 1861 edition of The New York Times, and here’s part of what was in it:
Prominent among them was the omnipresent showman, PT Barnum, who had planned to make the occasion known far and wide, and their efforts were crowned with success.
The city was fairly overrun with the almost numberless vehicles, while the railway station was crowded from morning far into the night.
Whether your business is as boring as car insurance or as exciting as the production put on by one of history’s greatest showmen, effective omnipresence will add to your bottom line and amplify the impact your business creates for others.
Imagine if everyone in your market or niche knew about your business and knew precisely what your business has to offer. What if they knew a lot about you and your story? About the case studies and results, you got for clients?
Would it be hard to grab their attention and move them towards the sale without pitching to them?
Here’s the thing, when this starts to happen (people knowing about your business, about you and the results you can get), don’t be surprised when people start reaching out to you and deals start happening much faster without the need to push them to make the sale.
They will come to you knowing who you are, knowing your value, knowing your solution, knowing your process, knowing your method, and knowing your historical track record of success.
Because what you’re really doing is amplifying your relevance.
And all you have to do is prove to those people, your ideal customers, that you are the most relevant person to help them solve their problems.
Once you do that, you’ll find that people will almost automatically know, like, and trust you.
But unlike GEICO, you don’t need a billion-dollar marketing budget to benefit from omnipresence. Since you know your target audience and you want to be relevant to only those people, being omnipresent to them online will cost only a fraction of what it would cost a general audience mega-corporation like GEICO.
Every year, more people are starting their businesses in the same industry, which makes it harder to stand out! If you want to scale your business past 7-figures, you must leverage relevance marketing. So how can you compete without having the same resources as they...
So you know how to deliver your customers/clients results, right? You know what they want and you can help them achieve that result. But in the end, they don’t come to you and choose your competitors even if their way of doing things isn’t entirely different than...
It’s not that making money is difficult. Believing you can make as much money as you want, when you want, is what’s difficult. For a lot of you, this isn’t relevant since you’re already making far more than $100,000 a month. For those that aren’t there yet, here’s my...
Building trust with your audience. It's a little bit frustrating. You know your audience, you target them right, and you publish good content, yet they don’t resonate with you. You see others who don’t publish enough good content like you, but they have raving fans....
You can push people directly to the sales page, but I'm sure you aren't getting the results you want. What you could do instead, is to use your content to get yourself more customers and make them want to purchase your product/services. And when you hear this, it...
"Positioning in marketing" is one of those things that everyone has heard of but very few people truly understand. Unlike other aspects of your business like your offer, your landing page, and your ads, it takes time to reap the benefits of positioning. And if your...
There’s a lot of competition in this world, so it’s vital you create your unfair advantage. You and your business brings something special to the table, and it’s your duty to uncover this unique value proposition (UVP) so you can unleash your unfair advantage on the world.
You start attracting a good number of leads to your business, and you think that you’re doing a good job marketing your business.
Then you find that most of your leads are the wrong people who are not the perfect fit for your products or services.
What’s worse is that sometimes they are the right fit but the timing isn’t right for them, so by the time they are a good fit, you would probably have done more wrong than right for them throughout the followup process, which makes them go to your competitors.
It's frustrating, right? Your product/service is better than your competitors’. You spend more money on your marketing efforts but your business can't seem to move much; and, in many cases, your price is actually lower than your competitors’. The worst part? People...
If you want to experience exponential growth in business, there’s brand new approach to marketing that shows you how to grow your business fast without more hustle and grind. In this article, Scott dives into The R.O.I. Method™ and how it helps a six-figure entrepreneurs scale to seven-figures.
I discovered 21 principles Entrepreneurs can use to scale their businesses with alignment and harmony…
If you’re an expert, author, course creator, coach, mentor or service provider making between $10-500k/mo, you are exactly who I made this for…
And I guarantee you’ll find at least 3 things that you can use today that will open you to possibilities for freedom and profit you’ve never considered until now.