Funnels. Funnels. Funnels. Wherever you turn online, you find people talking about funnels as the secret to get more sales. For instance, people are always talking as if they're just one magic funnel away from building the perfect sales process. That's one...
Certification 101 Guide – How to Build/Scale Your Certification Business
You may have noticed many entrepreneurs talk about certification businesses of late, and wondering if this is the next “big thing” you need to explore. The answer to that is a bit of a yes and a no… Certification businesses are building steam and have a very big...
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Low Ticket Mastery – How I’ve CRUSHED it using <$100 workshops to fuel the backend of a 7+ Figure Business
In 2016, I did my first live challenge… It generated me $320,000, at a time when that was a LOT of money. That was me tasting the power of live challenges. But I haven’t done any since 2017. Fast forward to 2020… I’ve helped thousands of entrepreneurs scale...
Crush Your Product Launch – The System I Use to Have 7-Figure Launches Consistently
Believe it or not... I’m a huge believer in having evergreen systems to bring you revenue… And that’s what most entrepreneurs come to me to help them with. But adding launches on top of that is going to help you scale your business faster. But the problem is that...
The Four-Step Close for Effortless, Ethical Enrollment for Your Programs and Services
This is the dream if you hate selling. You hate all those people talking about those manipulation tactics that don’t align with you. But with the amount of people talking about those strategies, you think that’s the only way to do it, right? I thought so as well, and...
Social Selling 101: How to Lead Conversations and Turn Them Into Clients
In 2020, I generated multiple 7-figures in profit, and I didn't have a single sales call. When I say this, people assume that I have a sales team, but that wasn’t the case. I didn’t even have a single salesperson. Then it must have been done on autopilot because I had...
The 3 Stages of Growing a 7+ Figure Online Business (Lessons and Resources From Helping 100’s Scale Their Online Business)
Building a business and scaling it is no mean feat.
There are a lot of moving pieces, and we always try to complicate things.
After building nearly a dozen 7-figure businesses myself and mentoring others to scale their 7-figure businesses, I found out that it’s not about the different tactics that you apply.
It’s all about the mindset and the strategy that you focus on.
The problem is that it differs from one stage to another depending on where your business is at. Remember the saying “What got you here, won’t get you there.”
In this post, we’re going to solve this.
You’ll discover what you need to focus on in each stage and what to change in each stage to go from zero to six figures to seven figures and even to scale beyond seven figures.
I always talk about my Relevancy, Omnipresence, and Intimacy Method to help you scale your business. In this post, you’ll find out which part of this method to focus on and what other pieces of your businesses you need to shift your attention to in each stage.
So without further ado, let’s get started.
Omnipresence Marketing Playbook: How to become the “Go To” in your Industry
So you know your audience. You know what resonates with them, and you know how to be relevant to them.
But you still can’t capture their attention long enough to move them from the slow lane to the fast lane and to finally convert them into buyers.
You can get people to see your content and join your audience, but a lot of them forget about you before you get them to even see your offer, much less purchase from you.
This means that you need to keep looking for more people to enter your world, thus decreasing your profitability and limiting your opportunity to scale and grow.
This is why being omnipresent to the group that enters your world is key to maintaining their attention and moving them from not knowing you or your solution to buying from you without the need to pitch to them all the time.
After working with hundreds of 7-figure business owners teaching them to apply omnipresence to their businesses so they could scale faster, I kept tweaking my thinking to help people understand it more clearly and implement it faster.
In this guide, you are going to understand it all.
I’m excited for you to finally be able to use Omnipresence in your business. After years of talking about it, I wanted to finally give you a deep dive into what it really means, how to make it work and how I’ve helped so many others build successful online businesses.
Excited to see you use this inside of your business.
But first, you need to understand that this is not a new tactic.
OMNIPRESENCE HAS BEEN USED FOR CENTURIES
Initially, I started to take pride in thinking that I had invented a new marketing technique, but I soon realized that it wasn’t something new.
I realized that I was lucky and that I had mistakenly started utilizing one of the most powerful marketing techniques that has been used for the past couple of centuries.
If you look at the most successful businesses in history, as well as today, you’ll realize that they’re almost always omnipresent (at least to the people in the relevant market).
You can barely watch a TV, listen to a radio, or drive on a highway without being presented with an ad from the companies that dominate the auto insurance market: GEICO, State Farm, Progressive, and Allstate.
In fact, while I was doing research for my book, The Nuclear Effect, I discovered an interesting article written in the September 16, 1861 edition of The New York Times, and here’s part of what was in it:
Prominent among them was the omnipresent showman, PT Barnum, who had planned to make the occasion known far and wide, and their efforts were crowned with success.
The city was fairly overrun with the almost numberless vehicles, while the railway station was crowded from morning far into the night.
Whether your business is as boring as car insurance or as exciting as the production put on by one of history’s greatest showmen, effective omnipresence will add to your bottom line and amplify the impact your business creates for others.
Imagine if everyone in your market or niche knew about your business and knew precisely what your business has to offer. What if they knew a lot about you and your story? About the case studies and results, you got for clients?
Would it be hard to grab their attention and move them towards the sale without pitching to them?
Here’s the thing, when this starts to happen (people knowing about your business, about you and the results you can get), don’t be surprised when people start reaching out to you and deals start happening much faster without the need to push them to make the sale.
They will come to you knowing who you are, knowing your value, knowing your solution, knowing your process, knowing your method, and knowing your historical track record of success.
Because what you’re really doing is amplifying your relevance.
And all you have to do is prove to those people, your ideal customers, that you are the most relevant person to help them solve their problems.
Once you do that, you’ll find that people will almost automatically know, like, and trust you.
But unlike GEICO, you don’t need a billion-dollar marketing budget to benefit from omnipresence. Since you know your target audience and you want to be relevant to only those people, being omnipresent to them online will cost only a fraction of what it would cost a general audience mega-corporation like GEICO.
Relevance in Marketing: How to Be Relevant In Your Market (And Create Your Blue Ocean)
Every year, more people are starting their businesses in the same industry, which makes it harder to stand out! If you want to scale your business past 7-figures, you must leverage relevance marketing. So how can you compete without having the same resources as they...
Create Content That Sells: How to Move People Closer to The Sale
You can push people directly to the sales page, but I'm sure you aren't getting the results you want. What you could do instead, is to use your content to get yourself more customers and make them want to purchase your product/services. And when you hear this, it...
Positioning in Marketing: How to Stand Out In Your Industry
"Positioning in marketing" is one of those things that everyone has heard of but very few people truly understand. Unlike other aspects of your business like your offer, your landing page, and your ads, it takes time to reap the benefits of positioning. And if your...
Marketing Messaging: Attract The Right People At The Right Time (The 3 Lane Marketing Messaging Framework)
You start attracting a good number of leads to your business, and you think that you’re doing a good job marketing your business.
Then you find that most of your leads are the wrong people who are not the perfect fit for your products or services.
What’s worse is that sometimes they are the right fit but the timing isn’t right for them, so by the time they are a good fit, you would probably have done more wrong than right for them throughout the followup process, which makes them go to your competitors.
Customer Avatar: Identify Your Ideal Client (With FREE Worksheet & Template)
It's frustrating, right? Your product/service is better than your competitors’. You spend more money on your marketing efforts but your business can't seem to move much; and, in many cases, your price is actually lower than your competitors’. The worst part? People...
$0 to 6+ Figure Launch in 13 Days (with no team and less than $7,000 Ad Spend)
Want to know how I created a $6+ Figure Launch in just 13 days — with Zero Team and just $7,000 in ad spend? This article explains how, and the lessons I learned along the way…
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The 21 Laws Of Scaling A Profitable Business
I discovered 21 principles Entrepreneurs can use to scale their businesses with alignment and harmony…
If you’re an expert, author, course creator, coach, mentor or service provider making between $10-500k/mo, you are exactly who I made this for…
And I guarantee you’ll find at least 3 things that you can use today that will open you to possibilities for freedom and profit you’ve never considered until now.